The Westwood Lutheran Memorial Foundation Logo
The Westwood Lutheran Memorial Foundation logo was designed by Charlie Rosengren in 1978. Charlie found the Amaranth flower a fitting symbol for the logo. Amaranth comes from the Greek word meaning "never-fading flower". The Greeks regarded the Amaranth flower as a symbol of immortality because it retains it’s freshness for a long time after being picked. To demonstrate their belief, it was common practice to spread the flowers over graves. The Amaranth also has a rich history in other cultures of the world and has become a staple in many diets. Amaranth is grown for its leaves, which are used in salads. The seeds are tiny, golden and round. They can be sprouted, popped, toasted or cooked to make cereal. Amaranth flour has a strong malt-like vegetable taste and is beige in color.
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